Santa Cruz Bikes

Santa Cruz Bicycles

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Founded in Santa Cruz, California in 1993, Santa Cruz Bicycles has grown into one of the most respected names in mountain biking. Their mission is simple: create bikes that are “simply advanced” — combining cutting-edge engineering with durability and rider-focused design.

What They’re Known For

• Full Range of MTBs: From XC and trail bikes to enduro and downhill machines, plus electric mountain bikes.

• Iconic Models: V10, Nomad, Hightower, Bronson, Tallboy, 5010, and more.

• Smart Engineering: Their signature VPP (Virtual Pivot Point) suspension delivers a balance of efficiency and control.

• Premium Quality: Attention to detail in build, finish, and support, including lifetime frame and bearing warranties.

Brand Philosophy

Santa Cruz isn’t just about bikes — it’s about culture. With roots in skate and surf, they carry a rebellious yet refined spirit into mountain biking. Their race team, the Santa Cruz Syndicate, pushes the limits on the world stage, while their sustainability efforts reflect a commitment to the planet.

Why Riders Choose Santa Cruz

• Proven performance on every trail.

• Long-lasting, high-value investment.

• A community and culture that goes beyond the ride.